Marketing in the digital age
My experience using a variety of digital platforms, tools, and techniques, such as community-based social marketing, has allowed me to envision and execute creative initiatives that deliver measurable results.
Case Study: Williams Institute Website Redesign
The Williams Institute website housed nearly 500 reports. But without clear organization, a robust search engine, or a responsive design, visitors struggled to find them. The design lacked vibrancy and high-quality images, and competing sections and graphic elements made the content difficult to digest.
For nearly two years, I worked with an outside design firm to redesign the Williams Institute website. Our goal was to improve the usability of the website by focusing on images, organization and interactivity. Yearly visitors to the website have jumped 144% since it launched in 2020.
Other marketing initiatives
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![Data Graphics]()
Data in Review
This year-end brochure showcases the Williams Institute’s research during the year and how it helped to inform current LGBTQ laws and policies.
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![Poster Pick Up After Dog]()
Santa Barbara Clean Water
This poster was part of a larger marketing campaign to encourage residents of Santa Barbara County to pick up after their dogs. Each town was assigned a unique dog.
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![Humans form Clean Me Up on beach]()
Kids Ocean Day
Working with the Malibu Foundation for Environmental Education, Kids Ocean Day brought more than 3,500 youth to Dockweiler Beach in LA to pick up litter and form aerial art.
